@charset "UTF-8";._authorContainer_15srf_1{color:var(--color-core-cool-gray-900);width:100%}@media screen and (min-width: 768px){._authorContainer_15srf_1{align-items:flex-start;column-gap:2.4rem;display:flex;font-size:1.4rem}}._authorContainer_15srf_1._isArchive_15srf_13{background:var(--color-core-eggplant-tint);color:inherit;padding:2.4rem 2.2rem}@media screen and (min-width: 576px){._authorContainer_15srf_1._isArchive_15srf_13{align-items:flex-start;display:flex;column-gap:2.4rem;padding:2.4rem}}._authorDescription_15srf_27{font-size:1.6rem;margin:0 0 3.2rem}@media screen and (min-width: 768px){._authorDescription_15srf_27{font-size:1.4rem;margin-bottom:1.6rem}}._authorDetails_15srf_38{align-self:stretch;display:flex;flex-direction:column}._authorImage_15srf_44,._authorImageFallback_15srf_45 img,._authorImageFallback_15srf_45 source{border-radius:100%;height:18rem;width:18rem;flex-shrink:0;margin-bottom:2rem;object-fit:cover}@media screen and (min-width: 768px){._authorImage_15srf_44,._authorImageFallback_15srf_45 img,._authorImageFallback_15srf_45 source{margin-bottom:0}}._authorImage_15srf_44{display:flex}._authorImageFallback_15srf_45 img,._authorImageFallback_15srf_45 source{max-width:18rem}._authorName_15srf_70{color:var(core-charcoal);font-weight:700;font-size:1.8rem}@media screen and (min-width: 768px){._authorName_15srf_70{font-size:1.6rem}}._authorTitle_15srf_81{font-size:1.4rem}._socialAuthorLinks_15srf_85{column-gap:1.6rem;display:flex}._styledCoAuthorIcon_15srf_90{fill:var(--color-core-cool-gray-900);font-size:2rem}._styledAuthors_15srf_95{display:grid;grid-template-columns:1fr;margin-bottom:2.4rem;row-gap:4.8rem}@media screen and (min-width: 768px){._styledAuthors_15srf_95{margin-bottom:4.8rem;margin-top:4.8rem;row-gap:8rem}._styledAuthors_15srf_95._singleAuthor_15srf_107 ._authorName_15srf_70{font-size:1.8rem}._styledAuthors_15srf_95._singleAuthor_15srf_107 ._authorTitle_15srf_81{font-size:1.4rem}._styledAuthors_15srf_95._singleAuthor_15srf_107 ._authorDescription_15srf_27{font-size:1.6rem}}._styledAuthors_15srf_95 ._authorDescription_15srf_27{margin-top:1.6rem}._styledAuthors_15srf_95._isArchive_15srf_13{margin-bottom:4rem;margin-top:2.4rem}._styledAuthors_15srf_95._isArchive_15srf_13 ._authorImage_15srf_44{height:14.4rem;width:14.4rem}@media screen and (min-width: 576px){._styledAuthors_15srf_95._isArchive_15srf_13 ._authorImage_15srf_44{height:19.6rem;width:19.6rem}}._styledAuthors_15srf_95._isArchive_15srf_13 ._socialAuthorLinks_15srf_85{margin:auto 0 0}._styledAuthors_15srf_95._isArchive_15srf_13 ._styledCoAuthorIcon_15srf_90{fill:var(--color-core-charcoal)}._animationOutline_vezxe_1 ._svgOutline_vezxe_1{position:absolute;top:0;left:0;z-index:1;width:100%;height:100%;stroke:var(--color-core-violet-shade);fill:none;transform:scaleY(-1)}._animationOutline_vezxe_1 ._svgOutline_vezxe_1 rect{width:calc(100% - 4px);height:calc(100% - 4px)}._animationOutline_vezxe_1 ._hoverContainer_vezxe_16{position:absolute;top:0;left:0;display:flex;width:100%;height:100%;flex-direction:column;justify-content:center;align-items:center;overflow:hidden;border-radius:1.2rem}._animationOutline_vezxe_1 ._hoverContainer_vezxe_16:after{content:"";position:absolute;top:0;left:0;width:100%;height:100%;display:none;background:#000000bf}@media screen and (min-width: 576px){._animationOutline_vezxe_1 ._hoverContainer_vezxe_16:after{display:block}}._animationOutline_vezxe_1 ._hoverSlideContainer_vezxe_44{position:absolute;z-index:1;left:0;top:50%;width:100%;height:50%;text-align:center;display:none}@media screen and (min-width: 576px){._animationOutline_vezxe_1 ._hoverSlideContainer_vezxe_44{display:block}}._animationOutline_vezxe_1 ._button_vezxe_59{display:inline-block;transform:translateY(-50%)}._animationOutline_vezxe_1 ._imageContainer_vezxe_63{position:relative;z-index:0;display:block;overflow:hidden;text-decoration:none;border-radius:1.2rem;transition:transform .5s cubic-bezier(.21,.03,.31,1);pointer-events:none;cursor:auto}._animationOutline_vezxe_1 ._imageContainer_vezxe_63._isAnchor_vezxe_74{pointer-events:auto;cursor:pointer}._animationOutline_vezxe_1 ._imageContainer_vezxe_63 ._hoverContainer_vezxe_16{opacity:0;transition:opacity .4s}._animationOutline_vezxe_1 ._imageContainer_vezxe_63 ._hoverSlideContainer_vezxe_44{transform:translateY(150%);transition:transform .5s cubic-bezier(.44,.02,.13,1)}._animationOutline_vezxe_1 ._imageContainer_vezxe_63 ._svgOutline_vezxe_1{transition:stroke-dashoffset .6s cubic-bezier(.42,.11,.15,.94)}@media screen and (min-width: 576px){._animationOutline_vezxe_1 ._imageContainer_vezxe_63:hover{transform:scale(1.03)}._animationOutline_vezxe_1 ._imageContainer_vezxe_63:hover ._hoverContainer_vezxe_16{opacity:1;transition:opacity .4s .2s}._animationOutline_vezxe_1 ._imageContainer_vezxe_63:hover ._hoverSlideContainer_vezxe_44{transform:translateY(0);transition-delay:.1s}._animationOutline_vezxe_1 ._imageContainer_vezxe_63:hover ._svgOutline_vezxe_1{stroke-dashoffset:0}}._animationOutline_vezxe_1 ._imageContainer_vezxe_63._forceHoverState_vezxe_105{transform:scale(1.03)}._animationOutline_vezxe_1 ._imageContainer_vezxe_63._forceHoverState_vezxe_105 ._hoverContainer_vezxe_16{opacity:1;transition:opacity .4s .2s}._animationOutline_vezxe_1 ._imageContainer_vezxe_63._forceHoverState_vezxe_105 ._hoverSlideContainer_vezxe_44{transform:translateY(0);transition-delay:.1s}._animationOutline_vezxe_1 ._imageContainer_vezxe_63._forceHoverState_vezxe_105 ._svgOutline_vezxe_1{stroke-dashoffset:0}._row_w0cgx_2{display:flex;align-items:center}._authorImageFrame_w0cgx_7{position:relative;z-index:0;flex:0 0 auto;display:flex;align-items:center;justify-content:center;width:4rem;height:4rem;aspect-ratio:1/1;margin-right:1.2rem;border-radius:50%;overflow:hidden;background-color:var(--color-charcoal);border:none}._authorImageFrame_w0cgx_7._dark_w0cgx_23{border:.2rem solid var(--color-white)}._authorImageFrame_w0cgx_7._light_w0cgx_26{border:none}._klaviyoLogo_w0cgx_30{flex:0 0 auto;display:block;height:1.3rem;width:auto;fill:var(--color-white)}._authorImage_w0cgx_7{display:block;object-fit:cover;object-position:center}._authorDetails_w0cgx_44{flex:1 0 0}._authorName_w0cgx_48{white-space:nowrap}._authorName_w0cgx_48{display:inline-block;font-weight:700;text-decoration:none;transition:color .3s}._authorName_w0cgx_48:hover,._authorName_w0cgx_48:focus,._authorName_w0cgx_48:focus-visible{color:var(--color-poppy)}._authorName_w0cgx_48:nth-last-of-type(2):after{content:"\\00A0& \\00A0";color:var(--color-charcoal)}._authorName_w0cgx_48:not(:nth-last-of-type(-n+2)):after{content:", \\00A0";color:var(--color-charcoal)}._readTime_w0cgx_69{padding-left:1rem;position:relative}._readTime_w0cgx_69:before{content:"•";display:block;left:0;position:absolute;top:0}._categoryLink_1803p_1{display:inline-block;margin-right:.8rem;padding:.4rem .8rem;text-decoration:none;border-radius:.4rem;background-color:var(--color-core-eggplant-tint);color:var(--color-core-charcoal);transition:background-color .3s}._detailsRow_1803p_12 a._categoryLink_1803p_1:hover,._detailsRow_1803p_12 a._categoryLink_1803p_1:focus,._detailsRow_1803p_12 a._categoryLink_1803p_1:focus-visible{background-color:var(--color-core-eggplant-tint)}._blogDate_1803p_16{display:inline-block}._blogDate_1803p_16._light_1803p_19{color:var(--color-core-white)}._blogCard_kfoew_2._dark_kfoew_2{color:var(--color-white)}._blogCard_kfoew_2._dark_kfoew_2 ._featuredKlaviyoLogo_kfoew_5{fill:var(--color-charcoal)}._blogCard_kfoew_2._light_kfoew_8{color:var(--color-charcoal)}._blogCard_kfoew_2._light_kfoew_8 ._excerpt_kfoew_11{color:var(--color-gray-90)}._blogCard_kfoew_2._light_kfoew_8 ._featuredKlaviyoLogo_kfoew_5{fill:var(--color-white)}._blogCard_kfoew_2 ._cardImageAnimation_kfoew_17{aspect-ratio:inherit;box-shadow:0 .8rem 1rem -.6rem #1018281a,0 2rem 2.5rem -.5rem #1018281a;margin-bottom:2.4rem;width:100%}._blogCard_kfoew_2 ._image_kfoew_23{width:100%;object-fit:cover;object-position:center;display:block}._blogCard_kfoew_2 ._imagePlaceholderContainer_kfoew_29{width:100%;height:100%;background-color:currentColor}._blogCard_kfoew_2 ._categoryButton_kfoew_34{color:var(--color-charcoal);margin-bottom:.8rem}._blogCard_kfoew_2 ._title_kfoew_38{display:block;margin-bottom:.8rem;text-decoration:none;transition:color .3s}._blogCard_kfoew_2 ._title_kfoew_38:hover,._blogCard_kfoew_2 ._title_kfoew_38:focus,._blogCard_kfoew_2 ._title_kfoew_38:focus-visible{color:var(--color-poppy)}._blogCard_kfoew_2 ._excerpt_kfoew_11{margin-bottom:2.4rem}._blogCard_kfoew_2 ._authorRow_kfoew_50{display:flex;align-items:center}._blogCard_kfoew_2 ._authorImageFrame_kfoew_54{position:relative;z-index:0;flex:0 0 auto;display:flex;align-items:center;justify-content:center;width:4rem;height:4rem;aspect-ratio:1/1;margin-right:1.2rem;border-radius:50%;overflow:hidden;background-color:var(--color-charcoal);border:none}._blogCard_kfoew_2 ._authorImageFrame_kfoew_54 ._dark_kfoew_2{border:.2rem solid var(--color-white)}._blogCard_kfoew_2 ._klaviyoLogo_kfoew_73{flex:0 0 auto;display:block;height:1.3rem;width:auto;fill:var(--color-white)}._blogCard_kfoew_2 ._featuredKlaviyoLogo_kfoew_5{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);display:block;height:40%!important;width:auto}._blogCard_kfoew_2 ._authorImage_kfoew_54{display:block;object-fit:cover;object-position:center}._blogCard_kfoew_2 ._authorDetails_kfoew_94{flex:1 0 0}._blogCard_kfoew_2 ._authorName_kfoew_97{display:inline-block;font-weight:700;text-decoration:none;transition:color .3s}._blogCard_kfoew_2 ._authorName_kfoew_97:hover,._blogCard_kfoew_2 ._authorName_kfoew_97:focus,._blogCard_kfoew_2 ._authorName_kfoew_97:focus-visible{color:var(--color-poppy)}._blogCard_kfoew_2 ._readTime_kfoew_106{padding-left:1rem;position:relative}._blogCard_kfoew_2 ._readTime_kfoew_106:before{content:"•";display:block;left:0;position:absolute;top:0}._breadcrumbsComponent_pul3a_1{background-color:var(--color-breadcrumbs-background)}._charcoal_pul3a_5{--color-breadcrumbs-background: var(--color-charcoal)}._lightSand_pul3a_9{--color-breadcrumbs-background: var(--color-light-sand)}._container_pul3a_13{display:block;padding-top:2rem;padding-bottom:1.2rem;font-size:1.2rem}._breadcrumbs_pul3a_1{background-color:transparent;color:var(--color-storm-tint);display:inline-block;max-width:29.1rem;position:relative;width:69rem;z-index:3}._light_pul3a_9,._breadcrumbs_pul3a_1._light_pul3a_9{color:var(--color-gray-90);--color-breadcrumbs-last-breadcrumb: var(--color-charcoal)}._dark_pul3a_36,._breadcrumbs_pul3a_1._dark_pul3a_36{--color-breadcrumbs-last-breadcrumb: var(--color-white)}._breadcrumb_pul3a_1{cursor:pointer;display:inline-block;margin-right:.6rem;overflow:hidden;text-decoration:none;text-overflow:ellipsis;&:hover,&:focus,&:focus-visible{text-decoration:underline}}._lastBreadcrumb_pul3a_56{color:var(--color-breadcrumbs-last-breadcrumb);cursor:default;display:inline-block;text-decoration:none;margin-right:.6rem;font-weight:500;overflow:hidden;text-overflow:ellipsis;max-width:100%;white-space:nowrap}._spacer_pul3a_70{display:inline-block;text-align:center;width:20px;margin-right:.6rem;overflow:hidden}@media screen and (min-width: 576px){._breadcrumbs_pul3a_1{max-width:41.6rem}}@media screen and (min-width: 768px){._breadcrumbs_pul3a_1{max-width:45.6rem}}@media screen and (min-width: 916px){._breadcrumbs_pul3a_1{max-width:61.6rem}}@media screen and (min-width: 1366px){._breadcrumbs_pul3a_1{max-width:69rem}}._pagination_50hve_1{display:flex;font-size:1.4rem;grid-column:1/-1;margin:0 auto}._pagination_50hve_1 ._first_50hve_7{border-left:1px solid var(--color-light-border);border-radius:4px 0 0 4px}._pagination_50hve_1 ._last_50hve_11{border-radius:0 4px 4px 0}._pagination_50hve_1 a,._pagination_50hve_1 div{align-items:center;border:1px solid var(--color-light-border);border-left:none;display:flex;font-weight:500;justify-content:center;padding:4px 12px;text-decoration:none}._pagination_50hve_1 a:hover{background-color:var(--color-light-border)}._pagination_50hve_1 ._disabled_50hve_27{color:var(--color-light-border);cursor:not-allowed}._pagination_50hve_1 ._left_50hve_31{transform:rotate(-90deg)}._pagination_50hve_1 ._right_50hve_34{transform:rotate(90deg)}._pagination_50hve_1 svg{height:1.4rem}._pagination_50hve_1 svg+svg{margin-left:-.75rem}._archiveBlogCard_19ec1_1{grid-column:1/-1}@media screen and (min-width: 576px){._archiveBlogCard_19ec1_1{grid-column:span 4}}._archivePage_19ec1_10{padding-top:2.8rem}._archiveGrid_19ec1_14{row-gap:2.4rem}._archiveGrid_19ec1_14._authorArchive_19ec1_17{padding-bottom:var(--spacing-md)}._breadcrumbs_19ec1_21{grid-column:1/-1;margin-top:0;margin-bottom:3.6rem}._categoryHero_19ec1_27{margin-top:1.6rem;margin-bottom:5.6rem}._categoryCardsTitle_19ec1_32{border-top:1px solid var(--color-light-border);grid-column:1/-1;margin-bottom:0;padding-top:var(--spacing-global-vertical-padding)}._authorHero_19ec1_39{margin-top:1.6rem}._authorName_19ec1_43{margin-bottom:1.2rem}._authorCardListEyebrow_19ec1_47{font-size:1.6rem;line-height:2.4rem}@media screen and (min-width: 768px){._authorCardListEyebrow_19ec1_47{font-size:2rem}}._authorTitle_19ec1_57{grid-column:span 8;margin-right:.3rem;color:var(--color-gray-90)}._authorCompany_19ec1_63{margin:0 .2rem}._authorJobInfo_19ec1_67{grid-column:span 8;display:flex;color:var(--color-gray-90);line-height:2rem}._author_19ec1_17{grid-column:1/-1!important;margin-bottom:4rem;margin-top:2.4rem}._urlAccessibility_19ec1_80{position:absolute;width:1px;clip:rect(0 0 0 0);overflow:hidden;white-space:nowrap}._icon_19ec1_88{position:relative;top:.3rem;margin-left:.4rem;fill:var(--color-gray-90)}._url_19ec1_80{grid-column:span 8;display:flex;align-items:center;text-decoration:none!important}._url_19ec1_80:hover{color:var(--color-ocean)}._url_19ec1_80:hover ._icon_19ec1_88{fill:var(--color-ocean)}._wrapper_19ec1_108{grid-column:1/-1}._newsFeed_1lzpl_1{background-color:"transparent";border-width:2px;border-style:solid;border-radius:1rem;padding:2.8rem 3.6rem;width:100%;grid-column:1/-1}@media screen and (min-width: 768px){._newsFeed_1lzpl_1{grid-column:span 6}}@media screen and (min-width: 1024px){._newsFeed_1lzpl_1{grid-column:span 4;padding-left:2.4rem;padding-right:2.4rem}}@media screen and (min-width: 1366px){._newsFeed_1lzpl_1{padding-left:4.2rem;padding-right:4.2rem}}._newsFeed_1lzpl_1._dark_1lzpl_28{border-color:var(--color-dark-border);color:var(--color-white);--color-newsfeed-placeholder-icon: var(--color-charcoal);--color-newsfeed-placeholder-icon-background: var(--color-white);--color-newsfeed-subtext: var(--color-white)}._newsFeed_1lzpl_1._light_1lzpl_35{border-color:var(--color-light-border);color:var(--color-charcoal);--color-newsfeed-placeholder-icon: var(--color-white);--color-newsfeed-placeholder-icon-background: var(--color-charcoal);--color-newsfeed-subtext: var(--color-gray-90)}._newsFeedTitle_1lzpl_43{margin-bottom:2.4rem}._image_1lzpl_47{height:7.5rem;width:11.2rem;min-width:11.2rem;border-radius:.4rem;object-fit:cover;position:relative}._imageContainer_1lzpl_56{position:relative;text-align:center}._imagePlaceholderContainer_1lzpl_69{position:relative;background-color:var(--color-newsfeed-placeholder-icon-background);text-align:center}._textContent_1lzpl_75{position:absolute;top:0;left:0;width:100%;height:100%;display:flex;justify-content:center;align-items:center;text-align:center;opacity:0;background-color:#00000080;transition:opacity .4s}._imageText_1lzpl_90{flex:0 0 auto;transform:translateY(30px);color:var(--color-white);transition:transform .4s cubic-bezier(.47,.04,.13,.98)}._postLink_1lzpl_97{display:flex;text-decoration:none;align-items:center;margin-bottom:4rem}._postLink_1lzpl_97:nth-child(5){margin-bottom:2.4rem}._postLink_1lzpl_97 ._textContent_1lzpl_75{border-radius:.4rem}._postLink_1lzpl_97:hover ._textContent_1lzpl_75,._postLink_1lzpl_97:focus ._textContent_1lzpl_75,._postLink_1lzpl_97:focus-visible ._textContent_1lzpl_75{opacity:1;border-radius:.4rem}._postLink_1lzpl_97:hover ._textContent_1lzpl_75 ._imageText_1lzpl_90,._postLink_1lzpl_97:focus ._textContent_1lzpl_75 ._imageText_1lzpl_90,._postLink_1lzpl_97:focus-visible ._textContent_1lzpl_75 ._imageText_1lzpl_90{transform:translateY(0)}._klaviyoLogo_1lzpl_117{position:absolute;fill:var(--color-newsfeed-placeholder-icon);top:50%;left:50%;transform:translate(-50%,-50%);height:54%!important}._postText_1lzpl_126{margin-left:1.6rem}._postTitle_1lzpl_130{margin-bottom:.6rem}._postDate_1lzpl_134{color:var(--color-newsfeed-subtext)}._button_1lzpl_138{margin-top:1.6rem}._twoColumnWithNewsfeed_xpzme_1 ._grid_xpzme_1{padding:0;row-gap:4rem}._twoColumnWithNewsfeed_xpzme_1 ._childSlot_xpzme_5{grid-column:1/-1}@media screen and (min-width: 1024px){._twoColumnWithNewsfeed_xpzme_1 ._childSlot_xpzme_5{grid-column:1/9}}._cardContainer_1rtza_1{padding-inline:0;row-gap:4rem}._blogCard_1rtza_6{grid-column:1/-1}@media screen and (min-width: 576px){._blogCard_1rtza_6{grid-column:span 6}}@media screen and (min-width: 768px){._blogCard_1rtza_6{grid-column:span 6}}@media screen and (min-width: 1024px){._blogCard_1rtza_6{grid-column:span 4}}._blogCards_1rtza_25._dark_1rtza_25{background-color:var(--color-charcoal);color:var(--color-white);--blog-cards-color-top-line: var(--color-dark-border)}._blogCards_1rtza_25._light_1rtza_30{background-color:var(--color-light-sand);color:var(--color-charcoal);--blog-cards-color-top-line: var(--color-light-border)}._blogCards_1rtza_25._light_1rtza_30._white_1rtza_35{background-color:var(--color-white);color:var(--color-charcoal);--blog-cards-color-top-line: var(--color-light-border)}._blogCards_1rtza_25._paddingTopxs_1rtza_40{padding-top:0}._blogCards_1rtza_25._paddingTopsm_1rtza_43{padding-top:2rem}._blogCards_1rtza_25._paddingTopmd_1rtza_46,._blogCards_1rtza_25._paddingToplg_1rtza_46,._blogCards_1rtza_25._paddingTopxl_1rtza_46{padding-top:var(--spacing-global-vertical-padding)}._blogCards_1rtza_25._paddingBottomxs_1rtza_49{padding-bottom:0}._blogCards_1rtza_25._paddingBottomsm_1rtza_52{padding-bottom:2rem}._blogCards_1rtza_25._paddingBottommd_1rtza_55,._blogCards_1rtza_25._paddingBottomlg_1rtza_55,._blogCards_1rtza_25._paddingBottomxl_1rtza_55{padding-bottom:var(--spacing-global-vertical-padding)}._blogCards_1rtza_25 ._twoColumnWithNewsfeed_1rtza_58 ._cardContainer_1rtza_1{grid-template-areas:"col1 col2 col3 col4 col5 col6 col7 col8";grid-template-columns:repeat(8,1fr)}@media screen and (min-width: 576px){._blogCards_1rtza_25 ._twoColumnWithNewsfeed_1rtza_58 ._blogCard_1rtza_6{grid-column:span 4}}@media screen and (min-width: 768px){._blogCards_1rtza_25 ._twoColumnWithNewsfeed_1rtza_58 ._blogCard_1rtza_6{grid-column:span 4}}@media screen and (min-width: 1024px){._blogCards_1rtza_25 ._twoColumnWithNewsfeed_1rtza_58 ._blogCard_1rtza_6{grid-column:span 4}}._wrapper_1rtza_78{display:block}._borderContainer_1rtza_82{padding-top:var(--spacing-global-vertical-padding)}._borderContainer_1rtza_82._displayGrayLine_1rtza_85{border-top:1px solid var(--blog-cards-color-top-line)}._titleRow_1rtza_89{display:flex;gap:1.6rem;justify-content:space-between;margin-bottom:2.4rem}._titleRow_1rtza_89 ._button_1rtza_95{flex-shrink:0;margin-top:auto}._text_1rtza_100{display:flex;flex-direction:column;gap:1.2rem}._categoryTitle_1rtza_106{display:inline-block;margin-right:1.6rem}._buttonContainer_1ir94_1{font-family:var(--font-family-sans-serif);display:inline-flex;align-items:center;flex-wrap:wrap;gap:1.5rem}@keyframes _fadeIn_qwefi_1{0%{opacity:0}to{opacity:1}}._fullWidth_qwefi_9{grid-column:span 8}@media screen and (min-width: 576px){._fullWidth_qwefi_9{grid-column:span 12}}@media screen and (min-width: 1024px){._fullWidth_qwefi_9{grid-column:unset}}._grid_qwefi_23{margin:0;padding:0;row-gap:1.6rem}._blogHeroSlide_qwefi_29{grid-column:span 8;position:relative;transition:background-color ease-in-out .3s;padding-top:var(--spacing-global-vertical-padding);padding-bottom:var(--spacing-global-vertical-padding)}@media screen and (min-width: 380px){._blogHeroSlide_qwefi_29{padding:0}}@media screen and (min-width: 576px){._blogHeroSlide_qwefi_29{grid-column:span 12}}@media screen and (min-width: 1024px){._blogHeroSlide_qwefi_29{padding:0}}._blogHeroSlide_qwefi_29._darkText_qwefi_51{color:var(--color-charcoal)}._blogHeroSlide_qwefi_29._lightText_qwefi_54{color:var(--color-white)}._textColumn_qwefi_58{display:contents;flex-direction:column;gap:2.4rem;grid-column:span 8;justify-content:center}@media screen and (min-width: 380px){._textColumn_qwefi_58{display:flex;padding:4rem 2rem 2.4rem}}@media screen and (min-width: 576px){._textColumn_qwefi_58{grid-column:span 12;padding-left:3.6rem;padding-right:3.6rem}}@media screen and (min-width: 768px){._textColumn_qwefi_58{padding:0 0 .8rem;gap:1.6rem;grid-column:span 10}}@media screen and (min-width: 1024px){._textColumn_qwefi_58{display:flex;gap:2.4rem;grid-area:1/2/2/span 5}}@media screen and (min-width: 1200px){._textColumn_qwefi_58{gap:1.6rem}}@media screen and (min-width: 1366px){._textColumn_qwefi_58{gap:2.4rem}}._controlsContainer_qwefi_103{display:flex;gap:1.6rem}@media screen and (min-width: 1024px){._controlsContainer_qwefi_103{display:contents}}._headline_qwefi_113{font-family:var(--font-family-sohne-schmal);font-size:clamp(4.8rem,5.108rem - .811vw,4rem);font-weight:700;letter-spacing:.02em;line-height:5.8rem;max-height:23.2rem;overflow:hidden;text-transform:uppercase;animation:.3s _fadeIn_qwefi_1}._buttons_qwefi_125{animation:.3s _fadeIn_qwefi_1}._indicatorContainer_qwefi_129{justify-self:center;order:99}@media screen and (min-width: 380px){._indicatorContainer_qwefi_129{width:100%;display:flex;justify-content:center;z-index:1;position:absolute;bottom:4rem}}@media screen and (min-width: 1024px){._indicatorContainer_qwefi_129{justify-content:unset;justify-self:unset}}._imageColumn_qwefi_150{grid-column:span 8;margin-top:1.6rem;text-align:right}@media screen and (min-width: 576px){._imageColumn_qwefi_150{height:29.4rem;grid-column:span 12;height:39.2rem}}@media screen and (min-width: 768px){._imageColumn_qwefi_150{margin-top:.8rem}}@media screen and (min-width: 1024px){._imageColumn_qwefi_150{margin-top:auto;padding-top:5rem;grid-area:1/span 7/1/13}}@media screen and (min-width: 1200px){._imageColumn_qwefi_150{padding-top:0}}._image_qwefi_150{animation:.3s _fadeIn_qwefi_1;height:auto;object-position:bottom right;width:100%}._carouselButton_xj30b_1{--color-arrow: var(--color-charcoal);--color-background: var(--color-white);--color-arrow-hover: var(--color-charcoal);--color-background-hover: var(--color-lemon);opacity:0;align-items:center;appearance:none;border:none;border-radius:100%;cursor:pointer;display:flex;height:4.8rem;justify-content:center;margin:0;outline:none;padding:0;width:48px;background-color:var(--color-background);color:var(--color-arrow)}._carouselButton_xj30b_1:hover,._carouselButton_xj30b_1:focus-visible{background-color:var(--color-background-hover);color:var(--color-arrow-hover)}._carouselButton_xj30b_1._light_xj30b_26{--color-arrow: var(--color-charcoal);--color-background: var(--color-white);--color-arrow-hover: var(--color-charcoal);--color-background-hover: var(--color-gray-50)}._carouselButton_xj30b_1._dark_xj30b_32{--color-arrow: var(--color-white);--color-background: var(--color-charcoal);--color-arrow-hover: var(--color-charcoal);--color-background-hover: var(--color-white)}._carouselButton_xj30b_1 svg{fill:currentColor;width:16px}._carouselButton_xj30b_1[data-direction=left]{left:var(--carousel-arrow-indent)}._carouselButton_xj30b_1[data-direction=left] svg{transform:rotate(90deg)}._carouselButton_xj30b_1[data-direction=right]{right:var(--carousel-arrow-indent)}._carouselButton_xj30b_1[data-direction=right] svg{transform:rotate(-90deg)}@media screen and (min-width: 1024px){._carouselButton_xj30b_1{height:60px;width:60px}._carouselButton_xj30b_1 svg{width:19px}}._slideIndicator_z3exd_1{display:flex;gap:.8rem}._indicator_z3exd_6{background-color:transparent;border:1px solid var(--color-core-charcoal);border-radius:1.2rem;cursor:pointer;height:1.2rem;margin:0;outline:none;padding:0;width:1.2rem}._indicator_z3exd_6._lemon_z3exd_17{--indicator-color: var(--color-core-yellow);border-color:var(--color-core-white)}._indicator_z3exd_6._poppy_z3exd_21{--indicator-color: var(--color-core-poppy)}._indicator_z3exd_6._active_z3exd_24{background-color:var(--indicator-color);border-color:var(--indicator-color);cursor:default}._blogHero_197gw_1{transition:background-color ease-in-out .3s}@media screen and (min-width: 1024px){._blogHero_197gw_1{background-color:transparent!important}}._grid_197gw_10{display:block}@media screen and (min-width: 380px){._grid_197gw_10{padding:0}}@media screen and (min-width: 768px){._grid_197gw_10{padding:0 3.6rem}}@media screen and (min-width: 1024px){._grid_197gw_10{padding:0 6.4rem}}@media screen and (min-width: 1024px){._carouselButton_197gw_30{position:absolute;top:50%;z-index:1}._carouselButton_197gw_30._left_197gw_35{left:0;transform:translate(-3rem,-50%)}._carouselButton_197gw_30._right_197gw_39{right:0;transform:translate(3rem,-50%)}}._slideIndicator_197gw_45{margin-top:1.6rem}@media screen and (min-width: 768px){._slideIndicator_197gw_45{margin-top:2.4rem}}@media screen and (min-width: 1024px){._slideIndicator_197gw_45{margin-top:1.6rem}}@media screen and (min-width: 1200px){._slideIndicator_197gw_45{margin-top:2.4rem}}@media screen and (min-width: 1366px){._slideIndicator_197gw_45{margin-top:1.6rem}}._fadeInUp_6fd19_1{transform:translateY(20px);opacity:0;transition-property:transform,opacity;transition-duration:1.5s;@media (prefers-reduced-motion){transition-duration:0s!important}}._inView_6fd19_12{transform:translateY(0);opacity:1}:where(._wrapper_1h33h_1){position:relative;width:100%;color:var(--wrapper-color, "charcoal");background-color:var(--wrapper-background-color, transparent)}._wrapper_1h33h_1._gradient_1h33h_8{background-color:transparent}._wrapper_1h33h_1._gradient_1h33h_8:after{background-image:var(--wrapper-background-image);z-index:-1;content:"";position:absolute;inset:0;background-repeat:no-repeat;background-size:2500px,100% 100%;background-position:center bottom}@media screen and (min-width: 768px){._wrapper_1h33h_1._gradient_1h33h_8:after{background-size:3500px}}._grid_1h33h_31{display:grid;column-gap:var(--layout-grid-column-gap);grid-template-columns:repeat(var(--layout-grid-columns),1fr);grid-template-rows:repeat(var(--layout-grid-rows),1fr);margin:0 auto;row-gap:var(--layout-grid-row-gap)}@media screen and (min-width: 576px){._grid_1h33h_31{--layout-grid-columns: 12;--layout-grid-horizontal-padding: 36px}}@media screen and (min-width: 992px){._grid_1h33h_31{--layout-grid-horizontal-padding: 64px}}@media screen and (min-width: 1024px){._grid_1h33h_31{--layout-grid-horizontal-padding: 44px}}@media screen and (min-width: 1200px){._grid_1h33h_31{--layout-grid-horizontal-padding: 60px}}@media screen and (min-width: 1366px){._grid_1h33h_31{--layout-grid-horizontal-padding: 83px}}._blogLogoTagline_61i9h_1{grid-column:1/-1;margin:4rem 0 0;text-align:center}@media (min-width: 576px){._blogLogoTagline_61i9h_1{text-align:left}}@media (min-width: 1024px){._blogLogoTagline_61i9h_1{text-align:center;width:100%}}._blogLogoTagline_61i9h_1._dark_61i9h_17{color:var(--color-white)}._blogLogoTagline_61i9h_1._dark_61i9h_17 ._logo_61i9h_20{fill:var(--color-white)}._blogLogoTagline_61i9h_1._dark_61i9h_17 ._formattedTagline_61i9h_23{color:var(--color-white)}._blogLogoTagline_61i9h_1._light_61i9h_26{color:var(--color-charcoal)}._blogLogoTagline_61i9h_1._light_61i9h_26 ._logo_61i9h_20{fill:var(--color-charcoal)}._blogLogoTagline_61i9h_1._light_61i9h_26 ._formattedTagline_61i9h_23{color:var(--color-charcoal)}._styledGrid_61i9h_36{grid-row-gap:1rem;justify-items:center}._title_61i9h_41{border:0;padding:0;margin:0;position:absolute!important;height:1px;width:1px;overflow:hidden;clip:rect(1px 1px 1px 1px);clip:rect(1px,1px,1px,1px);clip-path:inset(50%);white-space:nowrap}._logo_61i9h_20{height:auto!important;grid-column:1/-1;max-width:33.6rem}@media (min-width: 576px){._logo_61i9h_20{max-width:41.6rem}}._formattedTagline_61i9h_23{font-size:1.4rem;grid-column:1/-1;line-height:1.9rem;color:#000}@media (min-width: 576px){._formattedTagline_61i9h_23{font-size:1.7rem;line-height:2.7rem}}@media (min-width: 1024px){._formattedTagline_61i9h_23{font-size:1.6rem;line-height:2.4rem}}@media (min-width: 1280px){._formattedTagline_61i9h_23{line-height:24.64px!important;font-size:16.427px!important}}@media (min-width: 1366px){._formattedTagline_61i9h_23{line-height:24.64px!important;font-size:16.427px!important}}._bfcmContentCard_vxdr9_1{background-color:var(--color-content-card-background, var(--color-lemon));border-radius:4px;color:var(--color-content-card-text, var(--color-charcoal));margin-top:24px;overflow:hidden;display:flex;flex-direction:column}@media screen and (min-width: 768px){._bfcmContentCard_vxdr9_1{flex-direction:row}}._imageContainer_vxdr9_16{flex:1;align-self:center;width:100%;aspect-ratio:4/3;position:relative}._image_vxdr9_16{height:auto;object-fit:cover;width:100%}._desktopImage_vxdr9_30{display:block}._mobileImage_vxdr9_34{display:none}@media screen and (max-width: 767px){._desktopImage_vxdr9_30{display:none}._mobileImage_vxdr9_34{display:block}}._contentContainer_vxdr9_46{display:flex;flex-direction:column;justify-content:center;flex:1;padding:32px;z-index:1}@media screen and (min-width: 768px){._contentContainer_vxdr9_46{padding:32px;max-width:50%}}@media screen and (min-width: 992px){._contentContainer_vxdr9_46{padding:36px}}@media screen and (min-width: 1024px){._contentContainer_vxdr9_46{padding:40px}}@media screen and (min-width: 1366px){._contentContainer_vxdr9_46{padding:48px}}._cursorPointer_vxdr9_76{cursor:pointer}._cursorDefault_vxdr9_80{cursor:default}._eyebrowContainer_vxdr9_84{display:flex;gap:8px;justify-content:flex-start;align-items:center;padding-bottom:24px}@media screen and (min-width: 768px){._eyebrowContainer_vxdr9_84{padding-top:19px}}._subheadline_vxdr9_97{padding-top:8px}@media screen and (min-width: 577px) and (max-width: 992px){._subheadline_vxdr9_97{display:none}}._headline_vxdr9_106{font-family:var(--font-family-sohne-schmal);text-transform:uppercase;font-style:normal;font-size:3.6rem;font-weight:800;line-height:3.2rem;letter-spacing:.072rem}@media screen and (min-width: 576px){._headline_vxdr9_106{font-size:4rem;line-height:3.6rem;letter-spacing:.08rem}}@media screen and (min-width: 768px){._headline_vxdr9_106{font-size:3.2rem;line-height:2.9rem;letter-spacing:.064rem}}@media screen and (min-width: 992px){._headline_vxdr9_106{font-size:4.2rem;line-height:3.8rem;letter-spacing:.084rem}}@media screen and (min-width: 1024px){._headline_vxdr9_106{font-size:3.8rem;line-height:3.6rem;letter-spacing:.076rem}}@media screen and (min-width: 1366px){._headline_vxdr9_106{font-size:4.8rem;line-height:4.4rem;letter-spacing:.096rem}}._button_vxdr9_151{margin-top:24px}._buttonContainer_vxdr9_155{display:flex;gap:16px}._imageLink_vxdr9_160{appearance:none;background:transparent;border:none;cursor:pointer;margin:0;padding:0}._video_vxdr9_169{aspect-ratio:16/9}._videoImageContainer_vxdr9_173{display:flex;align-items:center}@media screen and (min-width: 768px){._videoImageContainer_vxdr9_173{max-width:50%}}._playButtonContainer_1ghc0_1{container-type:inline-size;position:absolute;width:100%;height:100%;top:0;left:0;background:linear-gradient(0deg,#232426,#232426a8 16.82%,#23242600);background-size:1px 50%;background-repeat:repeat-x;background-position:bottom}._playButtonCanvas_1ghc0_14{position:absolute;display:flex;align-items:center;justify-content:center;transition-property:height,width;transition-duration:.25s;transition-timing-function:ease-in-out;bottom:0;left:0;padding-bottom:clamp(2rem,5cqw,4.4rem);padding-left:clamp(2.4rem,6cqw,5.6rem);gap:1.2rem}._playButtonTimer_1ghc0_29{font-size:clamp(1.3rem,2cqw,1.8rem);line-height:1.3;opacity:.8;color:var(--color-white);transition:opacity .25s ease-in-out}._playButton_1ghc0_1{display:flex;align-items:center;justify-content:center;height:clamp(3.6rem,6cqw,5.6rem);width:clamp(3.6rem,6cqw,5.6rem);border-radius:50%;flex-shrink:0;background:#ffffff40}._playButton_1ghc0_1>svg{height:50%;width:50%;padding-left:min(.5cqw,.2rem)}._mediaCard_1e6h9_1{position:relative;width:100%}._mediaCard_1e6h9_1._dark_1e6h9_5{color:var(--color-white);--media-card-icon-color: var(--color-lavender)}._mediaCard_1e6h9_1._light_1e6h9_9{color:var(--color-charcoal);--media-card-icon-color: var(--color-poppy)}._image_1e6h9_14{height:auto;margin-bottom:16px;object-fit:cover;pointer-events:none;position:relative;width:100%}@media screen and (min-width: 576px){._image_1e6h9_14{margin-bottom:24px}}._logo_1e6h9_28{height:5.5rem;max-height:5.5rem;object-fit:contain;max-width:100%;margin-bottom:16px;width:auto}._icon_1e6h9_37{color:var(--media-card-icon-color);margin-bottom:16px}._headline_1e6h9_42{margin-bottom:.8rem}@media screen and (min-width: 576px){._headline_1e6h9_42{margin-bottom:1.2rem}}._videoImageContainer_1e6h9_51{margin-bottom:16px;aspect-ratio:16/9;width:100%;position:relative;overflow:hidden}._videoImageContainer_1e6h9_51 ._image_1e6h9_14{margin-bottom:0;position:absolute;transition:transform .3s ease-in}._videoImageContainer_1e6h9_51 ._image_1e6h9_14:after{transition:opacity .3s ease-in;background:#0000;background:linear-gradient(180deg,#0000,#06020342 75%);content:"";display:block;inset:0;position:absolute;opacity:1}._videoImageContainer_1e6h9_51:hover{cursor:pointer}._videoImageContainer_1e6h9_51:hover ._image_1e6h9_14{transform:scale(1.25)}._videoImageContainer_1e6h9_51:hover ._image_1e6h9_14:after{opacity:0}@media screen and (min-width: 576px){._videoImageContainer_1e6h9_51{margin-bottom:24px}}._buttons_1e6h9_92{margin-top:24px}._badges_1e6h9_96{margin-bottom:16px;display:inline-flex;gap:.8rem;flex-wrap:wrap}._badge_1e6h9_96{z-index:1}._styledGrid_1hl21_1{grid-template-columns:100%;grid-template-areas:"col1"}._styledHeadlineActionRow_1hl21_6{margin-bottom:4.8rem;padding:0;width:100%}._styledHeadlines_1hl21_12{width:100%;grid-column:1/-1;margin:0;text-align:center}@media screen and (min-width: 576px){._styledHeadlines_1hl21_12{display:inline-block;grid-column:1/-1}}._styledHeadlinesLeft_1hl21_25{text-align:left}@media screen and (min-width: 576px){._styledHeadlinesLeft_1hl21_25{display:inline-block;grid-column:1/span 9}}._styledSubheadline_1hl21_35{margin-top:2.4rem}._styledButtons_1hl21_39{align-items:flex-start;grid-column:1/-1;justify-content:center;margin-top:2.4rem;width:100%}@media screen and (min-width: 1200px){._styledButtons_1hl21_39{grid-column:1/-1;justify-content:center}}._styledButtonsLeft_1hl21_53{justify-content:flex-start}@media screen and (min-width: 1200px){._styledButtonsLeft_1hl21_53{grid-column:10/span 3;justify-content:flex-end;margin:0}}._styledBfcmContentCard_1hl21_64{border-radius:4px}section._contentCarousel_1hl21_68{overflow:hidden}section._contentCarousel_1hl21_68 ._styledBfcmContentCard_1hl21_64{margin:0 0 24px}section._contentCarousel_1hl21_68:has(._styledBfcmContentCard_1hl21_64) ._styledHeadlineActionRow_1hl21_6{margin-bottom:24px}section._contentCarousel_1hl21_68:has(._styledBfcmContentCard_1hl21_64) ._styledSubheadline_1hl21_35{margin-top:4px}._carouselTrack_1hl21_82{column-gap:calc(var(--carousel-column-gap) * 10px);display:flex;flex-wrap:nowrap;overflow-x:auto;padding-inline:var(--carousel-indent);scroll-snap-type:x mandatory;scroll-padding-inline:var(--carousel-indent);white-space:nowrap;-ms-overflow-style:none;scrollbar-width:none}._carouselTrack_1hl21_82::-webkit-scrollbar{display:none}._styledCarouselButton_1hl21_98{display:none;position:absolute;top:50%;transform:translateY(-50%);transition-duration:var(--transition-duration);transition-property:opacity,visibility;transition-timing-function:var(--transition-easing);z-index:2}._showCarouselButton_1hl21_109{visibility:visible;opacity:1}._carouselItem_1hl21_114{display:inline-block;vertical-align:top;white-space:normal;flex-shrink:0;scroll-snap-align:start;width:calc((100% - 72px)*.75 + 48px);grid-column:1/-1}@media screen and (min-width: 576px){._carouselItem_1hl21_114{grid-column:2/12;width:calc((100% - 96px) / 5 * 3 + 48px)}._carouselItem_1hl21_114:first-child:nth-last-child(2),._carouselItem_1hl21_114:first-child:nth-last-child(2)~._carouselItem_1hl21_114{width:calc((100% - 144px) / 7 * 4 + 72px)}}@media screen and (min-width: 768px){._carouselItem_1hl21_114{grid-column:3/11;width:calc((100% - 96px)*.4 + 24px)}._carouselItem_1hl21_114:first-child:nth-last-child(2),._carouselItem_1hl21_114:first-child:nth-last-child(2)~._carouselItem_1hl21_114{width:calc((100% - 144px) / 7 * 4 + 72px)}}@media screen and (min-width: 1024px){._carouselItem_1hl21_114{width:calc((100% - 144px) / 7 * 3 + 48px);flex-shrink:0}._carouselItem_1hl21_114:first-child:nth-last-child(2),._carouselItem_1hl21_114:first-child:nth-last-child(2)~._carouselItem_1hl21_114{width:100%;flex-shrink:1}._carouselItem_1hl21_114:nth-of-type(odd){grid-column:1/7}._carouselItem_1hl21_114:nth-of-type(2n){grid-column:7/-1}}@media screen and (min-width: 1200px){._carouselItem_1hl21_114{width:calc((100% - 120px) / 6 * 2 + 24px)}._carouselItem_1hl21_114:first-child:nth-last-child(2),._carouselItem_1hl21_114:first-child:nth-last-child(2)~._carouselItem_1hl21_114{width:100%}}._carouselItemNarrow_1hl21_166{flex-shrink:0}._carouselItemNarrow_1hl21_166:first-child:nth-last-child(2),._carouselItemNarrow_1hl21_166:first-child:nth-last-child(2)~._carouselItemNarrow_1hl21_166{flex-shrink:1}@media screen and (min-width: 576px){._carouselItemNarrow_1hl21_166{grid-column:1/-1;width:calc((100% - 72px)*.75 + 48px)}}@media screen and (min-width: 768px){._carouselItemNarrow_1hl21_166{width:calc((100% - 72px)/4)}._carouselItemNarrow_1hl21_166:first-child:nth-last-child(2),._carouselItemNarrow_1hl21_166:first-child:nth-last-child(2)~._carouselItemNarrow_1hl21_166{width:calc((100% - 144px) / 7 * 4 + 72)}}@media screen and (min-width: 1024px){._carouselItemNarrow_1hl21_166{width:calc((100% - 72px)/4)}._carouselItemNarrow_1hl21_166:first-child:nth-last-child(2),._carouselItemNarrow_1hl21_166:first-child:nth-last-child(2)~._carouselItemNarrow_1hl21_166{width:100%}._carouselItemNarrow_1hl21_166:nth-of-type(4n+1){grid-column:1/4}._carouselItemNarrow_1hl21_166:nth-of-type(4n+2){grid-column:4/7}._carouselItemNarrow_1hl21_166:nth-of-type(4n+3){grid-column:7/10}._carouselItemNarrow_1hl21_166:nth-of-type(4n+4){grid-column:10/-1}}._carousel_1hl21_82{--gutter-width: 24px;--carousel-arrow-offset: 48px;--carousel-arrow-indent: calc(var(--carousel-indent) - var(--carousel-arrow-offset) - calc((var(--carousel-column-gap) * 10px) / 4));--carousel-card-width: calc((100% - 72px)*.75 + 48px) ;--carousel-column-gap: 1.6;--carousel-indent: var(--layout-grid-horizontal-padding);position:relative}@media screen and (min-width: 768px){._carousel_1hl21_82{--carousel-column-gap: 2.4}}@media screen and (min-width: 1024px){._carousel_1hl21_82{--carousel-arrow-offset: 60px}}@media screen and (min-width: 1366px){._carousel_1hl21_82{--carousel-indent: calc(var(--layout-grid-horizontal-padding) + ((100vw - var(--layout-grid-max-width)) / 2))}}@media screen and (min-width: 1024px){._carousel_1hl21_82 ._styledCarouselButton_1hl21_98{display:flex}}._styledVimeoPlayer_1hl21_237{aspect-ratio:16/9}._stackedGrid_1hl21_241{row-gap:48px;align-items:flex-start;justify-content:flex-start}._styledSchmalHeadline_1hl21_247{font-family:var(--font-family-sohne-schmal);font-size:4rem;line-height:4rem;letter-spacing:.08rem;text-transform:uppercase}._styledSchmalHeadline_1hl21_247 b,._styledSchmalHeadline_1hl21_247 strong{font-weight:400}._styledSchmalHeadline_1hl21_247 em,._styledSchmalHeadline_1hl21_247 i{font-style:normal}._styledHeadline_1hl21_6 b,._styledHeadline_1hl21_6 strong{font-weight:400}._styledHeadline_1hl21_6 em,._styledHeadline_1hl21_6 i{font-style:normal}._klaviyoFormIframe_1fe7w_1{background:transparent;border:0;width:100%}._klaviyoForm_1dmt9_1{padding-top:var(--spacing-global-vertical-padding);padding-bottom:var(--spacing-global-vertical-padding)}._klaviyoForm_1dmt9_1._dark_1dmt9_5{background-color:var(--color-charcoal);color:var(--color-white)}._klaviyoForm_1dmt9_1._light_1dmt9_9{background-color:var(--color-light-sand);color:var(--color-charcoal)}._klaviyoForm_1dmt9_1 ._gridAlignment_1dmt9_13{grid-column:1/-1}@media screen and (min-width: 768px){._klaviyoForm_1dmt9_1 ._gridAlignment_1dmt9_13{grid-column:2/-2}}@media screen and (min-width: 1024px){._klaviyoForm_1dmt9_1 ._gridAlignment_1dmt9_13{grid-column:3/-3}}._klaviyoForm_1dmt9_1 ._richText_1dmt9_26{display:flex;flex-direction:column;gap:1.6rem;margin-bottom:1.6rem}._videoColorPlayButton_kdfw6_1{display:flex;align-items:center;justify-content:center;position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);height:4.8rem;width:4.8rem;text-align:center;font-size:1.6rem;border-radius:50%;background-color:transparent;border:4px solid var(--color-video-icon-fill);color:var(--color-core-white);transition:background-color .3s,color .3s;cursor:pointer}@media screen and (min-width: 768px){._videoColorPlayButton_kdfw6_1{height:8rem;width:8rem}}._videoColorPlayButton_kdfw6_1>svg{height:50%;width:50%;padding-left:min(.5cqw,.2rem);color:var(--color-video-icon-fill);fill:var(--color-video-icon-fill)}._videoModalTrigger_19auw_1{position:relative;overflow:hidden;width:100%}._videoModalTrigger_19auw_1 [class*=gatsby-image-wrapper]{transition:transform .2s ease-in-out!important}._videoModalTrigger_19auw_1:hover [class*=gatsby-image-wrapper]{transform:scale(1.1)!important}._clickableArea_19auw_15{background:transparent;align-content:center;cursor:pointer;display:grid;justify-content:center;position:absolute;width:100%;height:100%;inset:0;padding:0;margin:0;border:none;outline:none;overflow:visible;z-index:1}._video_19auw_1{aspect-ratio:16/9}._video_19auw_1 iframe{aspect-ratio:16/9;height:auto;width:100%}._videoDuration_19auw_46{background-color:#23242680;color:var(--color-white);font-family:var(--font-family-monospace);font-size:1.3rem;letter-spacing:.2rem;text-transform:uppercase;line-height:1.5;position:absolute;display:flex;align-items:center;justify-content:center;transition-property:height,width;transition-duration:.25s;transition-timing-function:ease-in-out;bottom:0;left:0;padding:8px;margin-bottom:clamp(.8rem,5cqw,.8rem);margin-left:clamp(2rem,6cqw,2rem);gap:1.2rem;border-radius:8px}@media screen and (min-width: 768px){._videoDuration_19auw_46{margin-bottom:clamp(3.2rem,5cqw,3.2rem);margin-left:clamp(2.4rem,6cqw,2.4rem);font-size:1.6rem;padding:12px}}._videoOverlayTitle_19auw_78{display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden;text-overflow:ellipsis}._videoOverlayTitleWrapper_19auw_86{background-color:#23242680;color:var(--color-white);font-family:var(--font-family-monospace);font-size:1.3rem;letter-spacing:.2rem;text-transform:uppercase;line-height:1.5;position:absolute;display:flex;align-items:center;justify-content:center;transition-property:height,width;transition-duration:.25s;transition-timing-function:ease-in-out;bottom:0;right:0;padding:10px 16px;margin-bottom:clamp(.8rem,5cqw,.8rem);margin-right:clamp(2rem,6cqw,2rem);gap:1.2rem;max-width:75%;border-radius:8px;white-space:wrap}@media screen and (min-width: 768px){._videoOverlayTitleWrapper_19auw_86{margin-bottom:clamp(3.2rem,5cqw,3.2rem);margin-right:clamp(2.4rem,6cqw,2.4rem);font-size:1.4rem;padding:10px 24px}}._mainCta_1862v_1{--main-cta-background: var(--color-light-sand);--main-cta-headline: var(--color-charcoal);--main-cta-text: var(--color-charcoal)}._mainCta_1862v_1._dark_1862v_6{--main-cta-background: var(--color-charcoal);--main-cta-headline: var(--color-lemon);--main-cta-text: var(--color-whited)}._imageWrapper_1862v_12{margin-bottom:32px;grid-column:1/-1}@media screen and (min-width: 576px){._imageWrapper_1862v_12{grid-column:span 5;margin-bottom:0;display:flex;flex-direction:column;justify-content:center}}@media screen and (min-width: 768px){._imageWrapper_1862v_12{grid-column:span 6}}._image_1862v_12{height:auto;object-fit:cover;width:100%}._headline_1862v_37{margin-bottom:1.2rem;color:var(--main-cta-headline)}@media screen and (min-width: 1024px){._headline_1862v_37{margin-bottom:1.6rem}}._bodyCopy_1862v_47{margin-bottom:2.4rem}@media screen and (min-width: 576px){._bodyCopy_1862v_47{margin-bottom:2.8rem}}@media screen and (min-width: 1024px){._bodyCopy_1862v_47{margin-bottom:3.2rem}}._textContent_1862v_61{padding:0;grid-column:1/-1;width:100%}@media screen and (min-width: 576px){._imageWrapper_1862v_12+._textContent_1862v_61{grid-column:span 7;display:flex;flex-direction:column;justify-content:center}}@media screen and (min-width: 768px){._imageWrapper_1862v_12+._textContent_1862v_61{grid-column:7/13;padding-left:16px}}@media screen and (min-width: 1024px){._imageWrapper_1862v_12+._textContent_1862v_61{grid-column:7/13;padding-left:24px}}._styledSearchBox_gb3cw_1{color:var(--color-charcoal);position:relative;max-width:64rem;width:100%}._searchIcon_gb3cw_8{position:absolute;font-size:2.5rem;top:50%;left:1.2rem;transform:translateY(-50%);z-index:1}._resetButton_gb3cw_17{position:absolute;font-size:1.6rem;top:50%;right:1.2rem;transform:translateY(-50%);z-index:1;background:transparent;border:0;padding:0;margin:0}._resetButton_gb3cw_17:focus-visible{outline:1px dashed;outline-offset:2px}._searchInputStyles_gb3cw_34{border:1px solid var(--color-charcoal);border-radius:8px;width:100%;height:5.2rem;padding:1rem 3.5rem 1rem 4.5rem;filter:drop-shadow(0px 6px 12px rgba(0,0,0,.11))}._tabResults_fzjk9_1{grid-column:2;display:flex;height:100%;flex-direction:column}._tabResults_fzjk9_1 ol{display:flex;flex-direction:column;gap:2.4rem;list-style:none;padding-left:0}._tabResults_fzjk9_1 ol li:not(:last-of-type){border-bottom:1px solid var(--color-sand-shade);padding-bottom:1.6rem}._link_fzjk9_19{color:var(--color-charcoal);display:block;font-size:1.8rem;line-height:3rem;margin-bottom:.8rem;text-underline-offset:.2rem}._link_fzjk9_19 em{font-weight:500;font-style:normal}._link_fzjk9_19:hover{color:var(--color-charcoal)}._viewAllWrapper_fzjk9_35{text-align:center;margin-top:3.2rem}._snippet_fzjk9_40{display:block;font-size:1.6rem;line-height:2.4rem}._snippet_fzjk9_40 em{font-weight:500;font-style:normal}._instantSearchNoResults_fzjk9_50{padding:1.2rem 1.6rem}._noResultsWrapper_fzjk9_54{display:flex;flex-direction:column;align-items:center;gap:2.4rem;grid-column:-1/1}._noResultsWrapper_fzjk9_54 svg{height:2rem}._instantResults_fzjk9_65{width:100%;position:absolute;background:#fff;border-radius:4px;margin-top:.4rem;box-shadow:0 .9rem 1.8rem #00000026;height:300px;overflow:auto;z-index:3;text-align:left}._instantResults_fzjk9_65 ._noResultsWrapper_fzjk9_54{padding-bottom:1.5rem}._instantResults_fzjk9_65 ._tabResults_fzjk9_1{height:auto}._instantResults_fzjk9_65 ._tabResults_fzjk9_1 ol{width:100%;padding:0;gap:0}._instantResults_fzjk9_65 ._tabResults_fzjk9_1 ol li{width:100%;list-style-type:none;border-bottom:0;padding-bottom:0}._instantResults_fzjk9_65 ._tabResults_fzjk9_1 ol li a{width:100%;overflow:hidden;padding:1.2rem 1.6rem;margin:0;text-decoration:none;color:var(--color-charcoal);font-size:1.6rem;line-height:1.5}._instantResults_fzjk9_65 ._tabResults_fzjk9_1 ol li a:hover,._instantResults_fzjk9_65 ._tabResults_fzjk9_1 ol li a:focus-visible{background-color:var(--color-sand-tint);outline:none}._instantResultCategory_fzjk9_109{position:relative;padding:1.6rem 1.6rem .8rem;position:sticky;top:0;background-color:#fff}._instantResultCategory_fzjk9_109:after{content:" ";display:block;width:calc(100% - 3.2rem);position:absolute;bottom:0;border-bottom:1px solid var(--color-sand-shade)}._container_1hqmp_1{width:100%;height:auto;position:sticky;z-index:9;top:calc(var(--layout-navigation-bottom-edge, 6rem) - 2px);transition:top .5s ease-out}._blogSearchBar_1hqmp_10{transition:all .3s ease-out}@media screen and (min-width: 576px){._blogSearchBar_1hqmp_10{padding-inline:32px}}@media screen and (min-width: 768px){._blogSearchBar_1hqmp_10{padding-inline:83px}}._blogSearchBarContent_1hqmp_24{grid-column:1/-1}@media screen and (min-width: 768px){._blogSearchBarContent_1hqmp_24{grid-column:3/span 8}}@media screen and (min-width: 1024px){._blogSearchBarContent_1hqmp_24{grid-column:4/span 6}}._searchBox_1hqmp_38{max-width:800px}._attributionName_duihs_1{font-weight:500;margin-top:2.4rem}._attributionTitle_duihs_6{color:var(--testimonials-quote-attribution-title-color);margin-top:.4rem}._buttons_duihs_11{margin-top:2.4rem}._icon_duihs_15{color:var(--testimonials-quote-quote-color);margin-bottom:3.2rem;height:3.2rem;width:4.2rem}@media screen and (min-width: 576px){._icon_duihs_15{position:absolute;left:-4.2rem}}@media screen and (min-width: 768px){._icon_duihs_15{left:-6.2rem}}@media screen and (min-width: 1024px){._icon_duihs_15{left:-4.2rem}}@media screen and (min-width: 1200px){._icon_duihs_15{left:-9.2rem}}._grid_duihs_44{position:static}._logo_duihs_51{display:inline-block;height:auto;margin-top:6.4rem;max-width:300px;object-fit:cover;width:100%}._textWrapper_duihs_60{text-align:center;grid-column:span 8;position:relative}@media screen and (min-width: 576px){._textWrapper_duihs_60{grid-column:2/span 11;padding:0 2rem}}@media screen and (min-width: 768px){._textWrapper_duihs_60{grid-column:2/span 10;padding:0}}@media screen and (min-width: 1024px){._textWrapper_duihs_60{padding:0 3.2rem}}@media screen and (min-width: 1200px){._textWrapper_duihs_60{grid-column:3/span 8;padding:0}}._testimonialQuote_duihs_89{padding-top:var(--spacing-global-vertical-padding);padding-bottom:var(--spacing-global-vertical-padding)}._testimonialQuote_duihs_89._dark_duihs_93{--testimonials-quote-attribution-title-color: var(--color-white);--testimonials-quote-quote-color: var(--color-lemon);background-color:var(--color-charcoal);color:var(--color-white)}._testimonialQuote_duihs_89._light_duihs_99{--testimonials-quote-attribution-title-color: var(--color-gray-90);--testimonials-quote-quote-color: var(--color-poppy);background-color:var(--color-light-sand);color:var(--color-charcoal)}._testimonialQuote_duihs_89._gradientBackground_duihs_105{background-color:var(--color-charcoal);background-image:url(https://687fc6f2fab8c70008fdba71--klaviyo-marketing-site-astro.netlify.app/_astro/quote-gradient-background.BXszLqLF.webp);background-position:center center;background-repeat:no-repeat;background-size:136.6rem;padding-top:15rem;padding-bottom:18rem}._testimonialQuote_duihs_89._gradientBackground_duihs_105 ._icon_duihs_15,._testimonialQuote_duihs_89._gradientBackground_duihs_105 ._quoteText_duihs_115,._testimonialQuote_duihs_89._gradientBackground_duihs_105 ._attributionName_duihs_1,._testimonialQuote_duihs_89._gradientBackground_duihs_105 ._attributionTitle_duihs_6{color:var(--color-white)}._testimonialQuote_duihs_89._gradientBackground_duihs_105 ._quoteText_duihs_115{font-family:var(--font-family-sohne);font-weight:300}._testimonialQuote_duihs_89._gradientBackground_duihs_105 ._textWrapper_duihs_60{grid-column:2/-2}._testimonialQuote_duihs_89._gradientBackground_duihs_105 ._attributionName_duihs_1,._testimonialQuote_duihs_89._gradientBackground_duihs_105 ._attributionTitle_duihs_6{line-height:2rem}._wrapperStyle_1hafj_1{padding-left:16px;padding-right:16px}@media screen and (min-width: 1024px){._wrapperStyle_1hafj_1{padding-left:0;padding-right:0}}._headline_1hafj_12{margin-bottom:4rem;text-align:center}._categories_1hafj_17{column-gap:2rem;display:flex;flex-wrap:nowrap;grid-column:1/-1;margin-bottom:-2rem;overflow:auto;padding-bottom:2rem;row-gap:2.4rem;scroll-snap-type:x proximity;width:100%;transition:all .5s ease-in-out;overflow:scroll;opacity:1}._categories_1hafj_17._hideCategories_1hafj_32{display:none;transition:all .5s ease-in-out;overflow:hidden;opacity:0}._categories_1hafj_17._showCategories_1hafj_38{display:flex;transition:height .5s ease-in-out}@media screen and (min-width: 1024px){._categories_1hafj_17{flex-wrap:wrap;grid-column:2/span 10;justify-content:center;margin:0;overflow:unset;padding:0}}._categories_1hafj_17 a{flex-shrink:0;scroll-snap-align:start}._categoryButtonHidden_1hafj_57{display:none}._contentContainer_1hafj_61{grid-column:1/-1;display:flex;justify-content:center}._contentContainer_1hafj_61._displayCategoryButton_1hafj_66{display:none}@media screen and (min-width: 1024px){._contentContainer_1hafj_61._displayCategoryButton_1hafj_66{grid-column:2/span 10;margin-top:40px;display:flex}}._customTertiary_1hafj_77 span{background-repeat:no-repeat;background-image:linear-gradient(var(--color-poppy),var(--color-poppy));background-size:100% 2px;background-position:left 100%;border-radius:0;border-style:none;padding:.2rem 0;font-weight:500}._customTertiary_1hafj_77 span:active{opacity:1}._customTertiary_1hafj_77 span:hover{cursor:pointer}._styledIcon_1hafj_94{flex-shrink:0;margin-left:.5em;transform:rotate(0);transition-timing-function:"ease";transition-duration:.3s;transition-delay:.1s;display:inline-block}._styledIcon_1hafj_94 path{fill:currentColor}._styledIcon_1hafj_94._isExpanded_1hafj_106{transition-timing-function:"ease";transition-duration:.3s;transition-delay:.1s;transform:rotate(180deg)}._textContainer_1gl9u_1{display:flex;flex-direction:column;gap:1.6rem;grid-column:1/-1}._textContainer_1gl9u_1>div:nth-child(2){margin-top:3.2rem}._textContainer_1gl9u_1._categoryArchive_1gl9u_10>div:nth-child(2){margin-top:0}._description_1gl9u_14{margin-top:16px}._headline_1gl9u_18{font-size:4.8rem}._heroImage_1gl9u_22{grid-column:1/-1}@media screen and (min-width: 576px){._blogAuthorThumbnailContainer_1gl9u_27{display:flex}}._blogArticleHero_1gl9u_32{display:grid;row-gap:4.8rem}._blogArticleHero_1gl9u_32._layoutTwo_1gl9u_36 ._heroImage_1gl9u_22{aspect-ratio:3/2}@media screen and (min-width: 576px){._blogArticleHero_1gl9u_32._layoutTwo_1gl9u_36 ._textContainer_1gl9u_1,._blogArticleHero_1gl9u_32._layoutTwo_1gl9u_36 ._heroImage_1gl9u_22{grid-column:span 6}}.hubspot-form-color{background-color:var(--color-light-sand);width:100%}.hubspot-form-container{grid-column:1/-1;padding-top:var(--spacing-global-vertical-padding);padding-bottom:var(--spacing-global-vertical-padding)}@media screen and (min-width: 768px){.hubspot-form-container{grid-column:2/-2}}@media screen and (min-width: 1024px){.hubspot-form-container{grid-column:3/-3}}.hubspot-form-container .hubspot-form{width:100%}._taxonomySubhead_1bxms_1{column-gap:1.2rem;display:flex;flex-direction:column;font-size:1.4rem;row-gap:1.2rem;color:var(--color-gray-90)}._taxonomySubhead_1bxms_1 strong{color:var(--color-charcoal)}@media screen and (min-width: 768px){._taxonomySubhead_1bxms_1{flex-direction:row;flex-wrap:wrap}}._row_7adm5_2{display:flex;flex-direction:row;align-items:center;flex-wrap:wrap;color:var(--color-core-charcoal)}._row_7adm5_2._noImage_7adm5_9{margin:0 24px 0 0}@media screen and (min-width: 768px){._row_7adm5_2{margin:0 100px 0 0}}@media screen and (min-width: 1024px){._row_7adm5_2{margin-right:0}}._authorImageFrame_7adm5_23{position:relative;z-index:0;flex:0 0 auto;display:flex;justify-content:center;width:4rem;height:4rem;aspect-ratio:1/1;margin-right:12px;border-radius:50%;overflow:hidden;background-color:var(--color-core-charcoal);border:none}._authorImageFrame_7adm5_23._dark_7adm5_39{border:2px solid var(--color-core-white)}._klaviyoLogo_7adm5_43{flex:0 0 auto;display:block;margin:auto;height:1.3rem;width:auto;fill:var(--color-core-white)}._authorImage_7adm5_23{display:block;object-fit:cover;object-position:center}._authorDetails_7adm5_58{display:flex;flex-wrap:wrap;gap:8px}._authorName_7adm5_64{display:inline-block;font-weight:700;text-decoration:none;transition:color 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h1{margin-bottom:3.2rem}._headerWithSidebar_f1lsz_27{grid-column:1/-1;grid-row:1}@media screen and (min-width: 1024px){._headerWithSidebar_f1lsz_27{grid-column:2/-2}}@media screen and (min-width: 1200px){._headerWithSidebar_f1lsz_27{grid-column:5/-1}}._headerWithoutSidebar_f1lsz_42{grid-column:1/-1;grid-row:1}@media screen and (min-width: 1024px){._headerWithoutSidebar_f1lsz_42{grid-column:2/-2}}@media screen and (min-width: 1200px){._headerWithoutSidebar_f1lsz_42{grid-column:3/11}}._contentWithSidebar_f1lsz_57{grid-column:1/-1;grid-row:3}@media screen and (min-width: 1024px){._contentWithSidebar_f1lsz_57{grid-column:2/-2}}@media screen and (min-width: 1200px){._contentWithSidebar_f1lsz_57{grid-column:5/-1;grid-row:2}}._contentWithoutSidebar_f1lsz_73{grid-column:1/-1;grid-row:2}@media screen and (min-width: 1024px){._contentWithoutSidebar_f1lsz_73{grid-column:2/-2}}@media screen and (min-width: 1200px){._contentWithoutSidebar_f1lsz_73{grid-column:3/11}}._titleCtas_f1lsz_88{margin-bottom:5.6rem}._infoContainer_f1lsz_92{display:flex;flex-direction:row;flex-wrap:wrap;justify-content:start;align-items:center;row-gap:16px}._blogCategoryButton_f1lsz_101{margin-left:1.7rem}@media screen and (min-width: 576px){._blogCategoryButton_f1lsz_101{margin-left:0}}._featuredImage_f1lsz_110{margin-top:3.2rem}._featuredImage_f1lsz_110 img{width:100%}._featuredImageCaption_f1lsz_117{display:flex;justify-content:center;align-items:flex-start;margin-top:.8rem;text-align:left}._featuredImageCaption_f1lsz_117:before{content:"- ";flex:0 0 auto;display:inline-block;margin-right:.4rem;font-size:1.4rem;color:var(--color-poppy)}._featuredImageCaption_f1lsz_117 p{display:inline-block;margin:0;font-size:1.4rem}@media screen and (min-width: 768px){._featuredImageCaption_f1lsz_117{margin-top:1.2rem}}@media screen and (min-width: 1366px){._featuredImageCaption_f1lsz_117{margin-top:1.6rem}}._relatedContentGrid_f1lsz_148{row-gap:4.8rem;padding-right:0}._relatedContent_f1lsz_148{grid-column:1/-1}._relatedContent_f1lsz_148 .grid{padding-inline:0}._backToTopButtonContainer_f1lsz_160{width:80px;position:sticky;display:flex;bottom:85px;left:100%}._backToTopButton_f1lsz_160{background-color:var(--color-core-eggplant);color:var(--color-core-white);width:70px;height:70px;display:flex;align-items:center;justify-content:center;border:8px solid var(--color-core-white);border-radius:50%;transform:rotate(180deg);cursor:pointer}.klaviyoForm{padding-top:var(--spacing-global-vertical-padding);padding-bottom:var(--spacing-global-vertical-padding)}.klaviyoForm.charcoal,.klaviyoForm.dark{background-color:var(--color-charcoal);color:var(--color-white)}.klaviyoForm.light,.klaviyoForm.lightSand,.klaviyoForm.white{background-color:var(--color-light-sand);color:var(--color-charcoal)}.klaviyoForm .text{display:flex;flex-direction:column;gap:1.6rem;grid-column:1/-1;margin-bottom:1.6rem}@media screen and (min-width: 768px){.klaviyoForm .text{grid-column:2/-2}}@media screen and (min-width: 1024px){.klaviyoForm .text{grid-column:3/-3}}.klaviyoForm .form{grid-column:1/-1}@media screen and (min-width: 768px){.klaviyoForm .form{grid-column:2/-2}}@media screen and (min-width: 1024px){.klaviyoForm .form{grid-column:3/-3}}